The music promo platform FATdrop has launched a premium service that enables recipients to listen to promos offline.

The Pro DJ Account will allow users to sync their promo inbox, download and play tracks when their device is out of signal or offline.

The functionality will cost £3.99 per month with the fee being used to fully subsidise the expense to record labels of sending promos.

“Good promotion is all about relationships between labels and tastemakers and FATdrop strives to strengthen those relationships,” says Founder and Director Alex Stacey.

“The new Pro DJ account opens up channels between both groups with pro DJs getting the best possible user experience and our clients now able to promote to those DJs for free.”

“We work with labels and PR companies operating on increasingly tight budgets, as well as DJs and music journalists who rely on the upfront music they receive. We hope this becomes a valuable development in the industry and helps to maintaine the creativity and diversity in music that drives us all.”

The FATdrop app can be downloaded from iTunes and Google Play.

How much does the Pro DJ account cost and how do you pay?
The Pro account will cost the equivalent of £3.99 per month (€4.99, $4.99 equivalent). Users can pay for the upgrade via the FATdrop website using a debit/credit card or PayPal. Options to pay within the app. will be made available soon.

Can users test the Pro DJ account for free?
Yes, FATdrop are offering all users a one month free trial of the Pro account.

What if a user doesn’t want to use the app or upgrade to a Pro DJ Account?
The FATdrop App and Pro DJ account are optional services available to all end users. Promo recipients who neither wish to use the FATdrop app nor wish to upgrade to a FATdrop Pro DJ account will still be able to use FATdrop without any disruption.

Does a user need to download the app in order to use a Pro DJ account?
No. Users can sign up for a Pro DJ account via the FATdrop website to take advantage of any Pro-only promos that are sent to them. However, offline sync mode is only available within the app.

What smartphones can you use the FATdrop app on?
The FATdrop app will be available on Apple/iOS and Android. The FATdrop app can only be used on iPhones / iPads with OS version 7 or higher. The app will not be made available for Windows phones or Blackberry.

How does the offline mode work?
The offline mode is similar to the service operated by Spotify, whereby tracks can be downloaded to the device so that they can be listened to without an internet connection. It also enables a user to leave feedback on releases and to ‘flag’ tracks for downloading. Once the device is back online, any feedback entered is sent to the label and any flagged tracks are automatically downloaded to the user’s nominated Dropbox account.

How does a user register their FATdrop account?
When setting up the FATdrop app for the first time, the user should enter the email address they typically use when receiving promos, i.e. the e-mail address a label holds for them.

How does the app know what Dropbox account to download to?
This information is entered by the user when the first set-up their account on the app.

As a recipient, will I now be paying for the promo?
No, FATdrop recipients receive music promos free of charge (the cost for sending promos through FATdrop is usually at the expense of the label). The £3.99 fee paid by a user for a FATdrop Pro account is for an upgraded level of service. This also subsidises the cost of using the service for the label.

Can a user receive promos from any label they wish?
A user cannot choose to receive promos from a label, this is at the discretion of the issuing label.

Can a label begin sending promos to any Pro DJ account user?
FATdrop operate a strict anti-spam policy. All promos sent through the FATdrop system are sent to email addresses supplied by the label for end-users that have opted in and subscribed to be on a certain mailing list. So if a user opts out of a label’s mailing list, the label will not be able to service them.