Male acts are dominating the stage at London’s O2 Arena, according to new research by the Ticket-Compare.com website.
Of the 41 concerts at the venue between June 2018 and January 2019, only 8 are due to be headlined by a female-lead. Twenty-eight are headlined by men while 5 concerts are by mixed groups.
The research revealed that fans wanting to see their favourite female artists are being charged a 15% gender premium. Ticket-Compare analysed the face value ticket prices for music concerts at the 02, picking the lowest price available over the next 6 months, and found that on average tickets for male acts cost £53 while female artists cost £60.84.
The analysis shows that male acts are able to levy the highest prices for a single performance. Top price tickets for 80s band Soft Cell can cost as much as £110 while fans wanting to see Adam Lambert and Queen might have to pay as much as £79.50.
“This research shows women are winning when it comes to ticket prices but losing out to men when it comes to the number of concerts they get in leading venues,” commented Liran Froind, co-founder and CEO of Ticket-Compare.
“And that’s not for lack of talent. The number of female artists topping the charts is staggering. Superstars like Kylie, Beyonce and Taylor Swift are taking over our airwaves and putting on some of the greatest shows on earth. The demand to see them is there and the ticket prices reflect this.”
“Yet we are not seeing equal female representation at venues. Male acts continue to dominate and are still charging some of the most expensive prices for a single performance.”
Ticket-Compare.com is a multinational comparison engine in the event ticket industry and compares prices from multiple ticket sites to source the best deals across sporting, music and arts events and festivals worldwide.